La La Land in Concert
Venice · Paris · Monaco
Madrid Produce archive · Teatro La Fenice, Venice.
IMAGINATION. JUDGEMENT. PRODUCTION.
Bringing culture
to life.
Major public projects. Original productions. International tours.
Explore projectsMADRID PRODUCE / ON STAGE
01 / MADRID CITY COUNCIL · CULTURE AND PUBLIC SPACE
Madrid.
Culture on a grand scale.
A COMMISSION FOR A LANDMARK SETTING
Zarzuela Monumental Retiro
Music, imagery and public space
Veranos de la Villa
Technical direction · 2020–2025
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LuzMadrid 2026
Technical and production coordination
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San Isidro
Several editions · Matadero, Vistillas and Pradera
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Navidad de Encuentro
Work across several editions
View project
Three Kings Parade
Organisation · large-scale urban events
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Palacio de Cibeles
Leo XIV’s visit · palace organisation
View project
VERANOS DE LA VILLA / 2022 CLOSING CONCERT
Carmina Burana.
Closing concert of Veranos de la Villa 2022. Choir, percussion and videomapping at the Retiro monument to Alfonso XII.
Photos, film and projectA sustained contribution to Madrid City Council’s cultural programme.
Also at Cibeles · Pope Leo XIV’s visit02 / FILMS IN CONCERT · INTERNATIONAL TOURING
Cinema, live.
Film.
Fiction, documentary and visual development.
PRODUCTION
El vals sin nombre
A fantasy short directed by Felipe Giuliano, produced with The Other Film Production. Awarded in Malta and London.
Film and awardsCO-PRODUCTION
Señorías
María Guerra’s documentary short brings together four female judges. Madrid Produce participates as a co-producer.
Film creditsPRE-PRODUCTION
Magic Hour
Shot development and visual concepts during pre-production of Eugenio Zanetti’s film.
SEE THE WHOLE.
CARE FOR EVERY DECISION.
The ambition to imagine.
The precision to deliver.
Executive production, technical direction and cultural development. We bring people, spaces and technology together so every part finds its place.
OUR IN-HOUSE CAPABILITIES
Capabilities that expand what is possible.
PROCEDURAL.
Technical office
Previsualisation, programming and technical drawings to turn an idea into a show ready for the stage.
Explore the technical officeEscena Inmersiva.
Immersive cultural management
We develop works and connect artists, venues and audiences. From feasibility and rights to production and touring.
Own productions include Invernaderos.
Explore Escena Inmersiva
Monuments in Concert.
International promotion
Music, architecture and heritage. Concerts conceived for distinctive places, with an international outlook.
International development in progress
Own production: Zarzuela Monumental · Hispanidad.
Explore Monuments in ConcertRegular collaborators
Audiovisual creation, VFX and real-time content.
IMEXSound
Sound development and innovation · Immersive sound and instrumental music
BEHIND THE SCENES
Every project
has a story.
Open the JournalPress & mentionsLET’S TALK ABOUT YOUR NEXT PROJECT
What do you have in mind?
produ@madridproduce.comPROCEDURAL received a grant from the Community of Madrid, funded by the European Union—NextGenerationEU, under Spain’s Recovery, Transformation and Resilience Plan.
Escena Inmersiva
An R&D project in the creation and dissemination of immersive culture.
Actividad subvencionada por el Ministerio de Cultura
